Everyday life is something that we usually don't want to waste the light of our attention on. But what if it’s the most important thing of all? The way your grandad laughs at a good joke, the way your mother makes her famous cake, the way your child cries, runs, or smiles back at you - all these tiny beads of the life spiral are so worth preserving in a film, as they are what life and you are made of.
While making a promotional video, I always try to show the internal beauty
and energy of the creator behind a brand. My loving gaze does not rest here either, as indeed it never rests - it is impossible not to admire the beauty of the world and people who create their own world within it.